“On average, a midsize car from a luxury brand sells for 107% more than one from a mainstream brand, but a midsize SUV from a luxury brand only sells for 48% more than one from a mainstream brand,” the company says, noting “this could pose a risk to luxury brands as shopper preferences continue to move toward larger vehicles.” This trend could threaten the “luxury from luxury nameplates,” the company notes, as luxury SUV models become more affordable. But the bigger news may be that a whopping 62% of all luxury vehicles sold were SUVs, as more luxury brands are extending their SUV offerings into crossover and smaller-sized models with lower price tags too.Įdmunds data reveals that the price gap between luxury and mainstream vehicles has narrowed from 58% to 48% in the last 10 years. Through August 2018, some 1.3 million new luxury vehicles were sold, accounting for 11.4% of the overall car market. Further, the prices of mass-market SUV brands are rising while those of luxury SUV are dropping, narrowing the price gap between high-end and mass-market SUVs, according to a new report from Edmunds, the car buying and research service. Sports utility vehicles are on a roll, both in the high-end luxury car segment as well as in the mass-market. in All, from most recent, Automobiles, Consumer Psychology, Demographics, HENRYs (High-Earners-Not-Rich-Yet), HENRYs (High-Earners-Not-Rich-Yet).You are here: Home › All, from most recent › Automobiles › Affluent Consumers › Consumer Psychology › Demographics › HENRYs (High-Earners-Not-Rich-Yet) › HENRYs (High-Earners-Not-Rich-Yet) › Who’s Buying Jeeps and Why? A Psychographic Case Study Who’s Buying Jeeps and Why? A Psychographic Case Study
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